SEO Web Design is a web development strategy that determines where the website traffic will come from for your website before your graphic designer begins developing the design concept. The most drop-dead-gorgeous award-winning website without traffic is completely useless.

Most web design clients already have the core ‘design’ worked out before they contact their ‘designer’. It’s generally all about visual placement and marketing never enters the design equation. They’re actually looking for a ‘mouse-pusher’, not a ‘designer’, to convert their vision into a website. The designer wants to make the customer happy (after all, the customer is always right) and just builds the thing the way the client wants. Fortunately, most of the websites out there are client-designed on that very model and consequently fail to produce results. This presents an enormous advantage to website owners who hire a an SEO design firm that develops a site with built-in search engine optimization.

Far superior SEO results can be achieved by incorporating traffic building strategies at the earliest stages of design. The real key to getting a great volume of targeted website traffic is to clarify your Internet Marketing Strategy before designing or redesigning your website.

Determine exactly what are you selling. What products or services is your site marketing? Where are you positioned for price and quality. High quality – High Price will certainly need a very different strategy than Mid Quality – Bargain Price. Your site must be focused and target the keywords for your USP, your unique selling position.

Analyze the competition. Understand exactly who your top competitors are. How are they priced and what is their sales strategy. What are their policies, products or services offered, keywords targeted, site rankings? How are they perceived by their customers? Be unique in your keyword selection and website’s presentation. Being a ‘me too’ cliche isn’t attractive to customers or search engines.

Determine who your customers are. Evaluate demographics like age, sex, income, what they read, and the types of websites they like to visit. Who makes the buying decision and what causes them to make a buying decision? What will it take for you to attract these people to your website, and what will be required to convert your visitors into buyers?

Use this information to create a Web Traffic and Keyword Plan. Design a navigation flow to guide visitors step by step towards taking the action you want. Developing a comprehensive plan will greatly improve results and the bottom line for your website.