I’ve read quite a few articles recently about submitting articles to other websites and to free article sites. It’s a great way to secure backlinks. Incidentally, I’ll gladly write an article for your SEO-related website or blog, providing my signature bio and link is published with it.

What I haven’t seen mentioned much is the value of strategically creating a large number of backlinks within your own website.

In 2002 I built my first affiliate marketing website after purchasing and studying various popular affiliate marketing courses available at that time. An SEO strategy touted by affiliate marketing gurus centered around building 5 or 6 HTML product pages and creating text links from the menu bar to these product pages. In phase two, the publisher would then add a few new article pages every week, linking these articles to the product pages. Within a year or two, 50 to 300 pages would link to each product page. The process would often be accelerated by hiring content writers from Elance.

Hundreds of internal backlinks would improve Google ranking while also providing hundreds of potential landing pages, each linking to a money page.

The model proved incredibly effective on my affiliate sites and we began to add article pages to our SEO client’s sites to improve their rankings as well.

A new spin on this model is to substitute a blog for the article pages, linking posts to the static affiliate product pages or pages promoting the company’s products or services. To date this has not been as effective as the HTML article pages and we suspect it’s because archived blog content may be receiving a lower content value than a permanent page. I’d like to get your take on this and welcome your comments.

If you’ve been missing out on the power of internal backlinks, give the Affiliate Marketer’s Website Model a try.

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