SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are extremely important, and writing keyword-rich copy certainly help achieve that end, but SEO only brings traffic to the site. The puck’s moving in the right direction.

From there, Usability helps the visitor find the information they need to make a buying decision before they ‘click elsewhere’. Fancy puck handling provides a valuable assist.

Conversion of visitors into customers is the third fundamental component in effective internet marketing. Writing killer copy that compels the visitor to make a buying decision now takes it the rest of the way home… he shoots, he scores!

Traffic means nothing if visitors do not convert.